QuickBooks Social
Intuit has a growing library of character illustrations made solely for QuickBooks. I took advantage of these assets to highlight their purposefulness on social media channels, similar to what's already been featured on and around their website. The motive was to align with the brand seamlessly, while embracing new avenues for delivering insights related to QuickBooks with an evolved social presence for messaging.
Starting New
Fluid + Subtle
For a brand with very little need for character animation, I focused on very simple, fluid motion to capture audience attention, and subtle secondary animation to support the story, both in text and atmosphere.