M1 Finance: Smart Transfers Launch
M1 is the Finance Super app. They required a promotional video to help introduce a new feature, Smart Transfers, to their exclusive members. I was brought in during the production stages to design and animate the video in it's entirety. This was the companies first journey into motion design and 2D animation.
Design & Animation
Brand References
Video Styleframes
Work
In a Nutshell
I was asked to take command on the decision making for reworking the brand's messaging style to be more fun, yet still precise and informative. We leaned into their current use of illustrations on social media, and adapted the compositions for an online video. Included were select details found within their website and mobile app design, more specifically, their dual colored background layouts, cog assets, stock indicator icons and the animated pie sequences for a deeper connection of brand awareness and ownership.
